Draft only. Not deployed to norvision.x-ing.ai (Lab keeps that host). No DNS cutover. Empty > fake — no vapor KPIs.
Support/media-player monitor is out of this row. Vantage consulting $ excluded from pipeline.
Client view: same five Norvision cards only — no other tenants, no support monitor, no Family/admin boards.
States:
blank unknown / not approved
hold counted path, decision/spend fenced
sourced traced to approved source
Web traffic
blank
Week ending 2026-09-14
—
web blank — GA4 not approved
Lead sources
blank
Week ending 2026-09-14
mix not reviewed
| Channel | Leads |
| RFP | — |
| Direct | — |
| Partners | — |
Pipeline $
blank
Week ending 2026-09-14
—
no open amounts sourced · Opportunities empty
Win rate
blank
Week ending 2026-09-14
—
wins + losses = 0 this week
Cost per lead
hold
Week ending 2026-09-14
| Channel | Spend | Leads | CPL | Decision |
| RFP | $0 | — | — | hold until baseline |
| Direct | $0 | — | — | hold until baseline |
| Partners | $0 | — | — | hold until baseline |
Sourced chip example (illustrative only — not live metrics)
Shows the third card state for the build brief. Do not copy these numbers into Sheets or treat as Norvision KPIs.
Lead sources
sourced
Week ending 2026-09-14 · EXAMPLE
12
| Channel | Leads |
| RFP | 4 |
| Direct | 5 |
| Partners | 3 |