Norvision · CEO dashboard

Draft preview · tenant norvision · Admin · not live · Clerk stubbed
States: blank unknown / not approved hold counted path, decision/spend fenced sourced traced to approved source

Web traffic

blank
Week ending 2026-09-14
—
web blank — GA4 not approved
Source: none · sessions / users stay empty (never 0 as a stand-in)

Lead sources

blank
Week ending 2026-09-14
mix not reviewed
ChannelLeads
RFP—
Direct—
Partners—
Source: Lead Log · blank until first reviewed week (then hold/sourced)

Pipeline $

blank
Week ending 2026-09-14
—
no open amounts sourced · Opportunities empty
Source: Bigin weekly CSV → Opportunities · exclude Vantage/Ventures

Win rate

blank
Week ending 2026-09-14
—
wins + losses = 0 this week
Source: Opportunities closed-this-week only

Cost per lead

hold
Week ending 2026-09-14
ChannelSpendLeadsCPLDecision
RFP$0——hold until baseline
Direct$0——hold until baseline
Partners$0——hold until baseline
spend_usd = $0 without Alex · acceptable_yn unset · bots never greenlight spend

Sourced chip example (illustrative only — not live metrics)

Shows the third card state for the build brief. Do not copy these numbers into Sheets or treat as Norvision KPIs.

Lead sources

sourced
Week ending 2026-09-14 · EXAMPLE
12
ChannelLeads
RFP4
Direct5
Partners3
Source: Lead Log (reviewed) · example data for UI only